Tuesday, October 01, 2002

Zarinmedia Quarterly Newsletter: October 2002 Issue 04

Original link: http://www.zarinmedia.com/n_letter_oct02.html

Hello,

Welcome to the Zarinmedia quarterly newsletter highlighting the latest news, movements, information and technologies that have been brewing at our studio.

We must apologize to our subscribers for skipping the July issue of our newsletter. Although we will prune this issue's content to keep the size down, you can expect a little more information than usual.

We respect your online time and privacy. You have received this newsletter either because you are a client or a part of the zarinmedia network. If you would prefer not receive this information, simply follow the steps at the bottom of this message to unsubscribe. *next issue in January 2003

Issue highlights:
1. A note from the team
2. What's new
3. Our services in context

1. A note from the teamRelevant to the past few business communication projects we've produced, here is a quote from our booth display at a recent tradeshow:

"In the initial 5 seconds after anyone visits your company's web site, the most powerful assumptions about your business are made. We give you control over these assumptions."

2. What's new

2.1 Upcoming Product: the "Recoil System": website solution for creative professionals

We have created an elegant, website solution aimed at creative professionals looking to communicate information about their services online. This system is now a self contained product available for licensing at a fraction of the cost of its custom development.

Literally deployed in minutes, Recoil system can run on any server technology. The system allows the end client with little or no web-development knowledge to create and update ALL content on the site. This includes menu categories, sub-menu categories, text content, links, images, etc.

Can be viewed at: http://www.recoilsystem.com/

2.2 Site Release: BusVision: Digital School-bus monitoring systems

BusVision is the leading edge pioneer in digital school bus monitoring systems. Their new site directly supports their brand, business, and marketing initiatives.

All content on the site can be modified and updated through a secure and intuitive administration web-page by anyone with minimal web browsing experience.

Our complete re-work of their online presence can be seen in the following before and after links:

Before: http://www.zarinmedia.com/busvision/oldsite/
After: http://www.zarinmedia.com/busvision/site/

2.3 Site Release: Colourphill Design's Flash Site

This studio specializes in high end employee communication, corporate identity, and marketing communication. The site's minimal elegance mirrors their professional approach to creativity.

This site also boasts a comprehensive, Flash based content management system that allows Colourphill to update all content through a web based interface.

Can be viewed at: http://www.colourphill.com/

2.4 Movie Released: The "whoze yer daddy" of online interactive films

In May, we released a film! "A Day with the Dick!", is an interactive funk film delivered online using Macromedia Flash MX's new video capabilities.
Some of the film's many features include sophisticated loading logic, non-linear navigation, "choose your own adventure" type interactivity, and an XML based subtitle system, currently displaying 7 different languages.
In this comical short action film, our hero, Slim Jackson, accepts the Internet user as his training partner, showing him/her the tricks of the trade in his detective world.

As the third episode in a small series of online films,
this interactive piece can be experienced at: http://www.slimjackson.com/
Since its launch the film has enjoyed much attention, and has been featured on various entertainment portals, as well as in a few film festivals around the world.

More recognition details: http://www.slimjackson.com/press/buzz.htm

2.5 Zarinmedia featured in VISA article

Here's an interesting article titled: "Get Focused: How to assess sales opportunities" that sports a few quotes from Zarinmedia.

Can be viewed at: http://visa.tor.leoburnett.com/smallbusiness/article.cfm?cat=0&subcat=118&articleID=135

2.6 Zarinmedia featured in OnTarget interview

OnTarget is an integrated training and human resource initiative whose mandate is to increase the number and the skills of the human resource pool in Ontario for the interactive digital media industry, enhance the profile of digital media educational institutions and facilitate placement of trained personnel in the industry.

Relevant links: http://www.getontarget.ca/ , http://ontarget.rcc.ryerson.ca/profile/getin/main.html

2.7 Zarinmedia and AGO win best gallery website at the 2002 OAAG awards

Can be viewed at: http://www.zarinmedia.com/news_archive_6.html
2.8 Zarinmedia annouces IMAT corporate sponsorship
We are pleased to announce our new corporate sponsorship of IMAT.
The Interactive Multimedia Arts and Technologies Association is an association that provides research, professional development, and market development opportunities for New Media producers.

More information: http://www.imat.ca/sponsors.shtml

2.9 Zarinmedia part of LVNMC roundtables

Zarinmedia participated in a series of roundtables set to identify the current needs of the local new-media industry and generate ideas on the future direction of the Liberty Village New Media Center.
Relevant link: http://www.lvnmc.com/

2.10 Zarinmedia virtual trade mission to Taiwan
In a video conferenced, cross continental trade mission, Zarinmedia was among the group of Canadian IT and New media firms looking to establish trade relationships with Taiwan.

This trade mission was facilitated through Ontario Exports Inc.

More information at: http://www.ontarioexportsinc.com/

2.11 Zarinmedia part of IMAT Artificial Intelligence Steering Committee
Zarinmedia is honored to be part of the original team to organize, and set direction for the new IMAT Artificial Intelligence Special Interest Group, set to launch in late 2002 / early 2003.

For more information keep your eyes peeled on the http://www.imat.ca/
website

2.12 Zarinmedia informal trade mission to NYC

The mission was extremely successful, resulting in forming various alliances with businesses interested in extending Zarinmedia's reach in the Big Apple.

2.13 Zarinmedia.com website wins iQuality Content Award
Can be viewed at: http://www.theworldjournal.com/special/iquality/winners.htm

2.14 List of recent Zarinmedia speaking events:

Speaker: Ru Zarin , Zoubin Zarin
Event: June 4, 2002 : Flash in To Users Group : http://www.flashinto.com/
Topic: Deconstruction of "A Day with the Dick" interactive movie.
This film is the first of its kind delivered using new Flash MX features. The presentation included technical deconstruction of the movie and XML caption engine.

Moderator: Zoubin Zarin
Event: July 9, 2002: Toronto Usability Professionals' Association SIG: http://www.cipstoronto.ca/activities/sigs/tupa.htm
Topic: Web Pages vs. Web Applications.
This informal, roundtable style event was aimed to discuss issues around the usability of web applications, as opposed to standard web pages.

3. Our services in context

In this section we keep an eye on information and links that put the application of our services into perspective.

3.1 Article: edesign magazine June/2002:
COVER STORY: Small is Big
Here's an article that echo's our strategy and positioning within the industry:
"During the dot-com boom, several diminutive new media upstarts became corporate conglomerates within a matter of months. Then, overtaken by their overhead, they collapsed on themselves. These days, small is in again. In 2002, a kinder and gentler world of boutique design-and-information architecture firms is on the rise. Rather than issuing manifestos, these firms are thinking more modestly. Most refuse to do IPOs, and while some have remained comprehensive technology and design shops, others employ alliances and loose partnerships with specialized firms to complete projects. While the new companies vary in structure and style, they all share a basic goal of developing fresh design ideas and practices."
More info: http://www.edesignmag.com/

3.2 Article: FLash "Sales Demo" Planning Guide

You have decided that you would like to have a Flash "sales demo" made for your product or service. Here are a few things to keep in mind:
Can be viewed at: http://www.zarinmedia.com/news_archive_7.html

3.3 Current Zarinmedia bookmarks

We're always on the lookout for interesting richmedia sites that explore new possibilities in web-design and user experiences. Here's a small sample of our current bookmark list.

http://www.kistphoto.com/
http://www.firstbornmultimedia.com/
http://www.tomnagy.de/
http://www.johnfrieda.com/
http://www.hintmag.com/retrofit/retrofit.html
http://www.uncontrol.com/
http://www.de-construct.com/
http://www.ngprague.cz/warhol/


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Monday, April 01, 2002

Zarinmedia Quarterly Newsletter: April 2002 Issue 03

Original link: http://www.zarinmedia.com/n_letter_Apr02.html

Hello,

Welcome to the Zarinmedia quarterly newsletter highlighting the latest news, movements, information and technologies that have been brewing at our studio.

We respect your online time and privacy. You have received this newsletter either because you are a client or a part of the zarinmedia network. If you would prefer not receive this information, simply follow the steps at the bottom of this message to unsubscribe. *next issue in April

Issue highlights:

1. A note from the team
2. What's new
3. Our services in context

1. A note from the team

In the past 3 months, Zarinmedia has enjoyed various forms of professional recognition, and we love it! As a result, this issue of the newsletter welcomes many new readers.

What is on our minds these days? Exploration & experimentation into the structure of "cognitive" Flash websites.

We are interested in how we can use the current body of knowledge in web usability, information architecture/flow, cognitive theory, psychology and marketing to create smarter sites and web applications that take the current user experience practices to the next level.

The next level being adaptive rich media user experiences that learn over time to progressively deliver the best information, navigation, and usability for each user.

2. What's new

2.1 New Zarinmedia site (v2.5) announced, and we need your feedback

It has already been 8 months since our launch of the Zarinmedia (v2) site!

In the fast paced internet world, its time about time for a redo.

In our new site all the information broadcast is contained in one quick loading page, creating elegance through simplicity. Fluid motions, create an unusual, yet intuitive navigation system that "reads your mind", and presents information to you with movements of your mouse.

Before we officially launch this new version, we would like your opinions and critical feedback. Please take the time to check our beta test site, and send us your comments.

You can view the beta test version of the site at http://www.zarinmedia.com/zv25

2.2 Zarinmedia wins Macromedia award

As many of you have probably heard, we have won the 2002 Macromedia Flash/Coldfusion intergration award for our work on the Art Gallery of Ontario Website.

-Press Release: http://www.zarinmedia.com/p_release_feb02b.html

-Article: March 2002 issue of Toronto Computes Can be viewed at: http://www.zarinmedia.com/news_archive_3.html

2.3 Zarinmedia's experimental piece "Fractal Consciousness" a great success

It is through regular and systematic research and development that we position ourselves uniquely in the newmedia industry. Our latest experimental effort was titled: "Zarinmedia: Fractal Consciousness". In this experiment, we challenge the conventional paradigm of the fourth dimension being time, with the notion that group consciousness can be perceived as an interface to the fourth dimension.

- Main feature on: http://www.120seconds.com/ for the week of: Mon, 18 Feb 2002, and now as part of archives.

- Featured as "new voices in web space" at the DigiFest 2002 digital media festival: http://www.dxnet.net/digifest/program.htm, http://207.228.248.181/zarinmedia_v2/news_archive_5.html

- Listed on art experimental site: http://rhizome.org/

- Now magazine site of the week: http://www.zarinmedia.com/news_archive_4.html

- Reviewed at Mind Jack "the beat of the digital culture": http://www.mindjack.com/events/digifest.html


2.4 Flash MX released

The release of Flash MX, to be followed by a family of other MX internet development tools, is part of Macromedia's new strategy. We are quite excited about the new possibilities that this brings our industry, and certainly see the start of a new era of "web-ware" computing.
More information: http://www.macromedia.com/resources/business/solutions/
user_centric/customer/customer_app.pdf

2.5 Zarinmedia on Macromedia Coldfusion MX beta testing team

Its starting to look like the next release of Coldfusion will be one of the most significant releases in quite some time.

More information: http://www.macromedia.com/macromedia/proom/
pr/2002/flash_mx_apps.html

2.6 List of recent Zarinmedia speaking events

Speaker: Ru Zarin
Event: Jan 23, 2002 : IMAT Flash Special Interest Group : http://www.imat.ca/
Topic: Example discussion of Flash/Quicktime based non-linear interactive video piece titled "a day with the Dick"

Speaker: Ru Zarin
Event: Jan 29, 2002 : Flash in To Users Group : http://www.flashinto.com/
Topic: Deconstruction and explanation of Zarinmedia's "Funky Face" realtime image manuplulation tutorial

Speaker: Zoubin Zarin
Event: March 22, 2002 : Digifest Digital Media Festival:
http://www.dxnet.net/digifest/program.htm , http://207.228.248.181/zarinmedia_v2/news_archive_5.html
Topic: Presentation & description of the experimental Flash exploration into the fourth dimension titled "Fractal Consciousness"

Speaker: Zoubin Zarin
Event: April 16, 2002 : IMAT Skills Special Interest Group : http://www.imat.ca/
Topic: Titled "New Media Skills Development: What have we learned and what do we need ?" The focus of this informal, highly interactive session was on Internet/New Media industry labor market issues and trends.

3. Our services in context

In this section we keep an eye on information and links that put the application of our services into perspective.

3.1 Article: "Flash Forward: A year Later" by Sean Carton

A reflection on the Flash industry from a marketers' perspective. We find Sean right on the money.

Click here to view http://www.clickz.com/tech/lead_edge/article.php/997021

3.2 Flash usability book sightings

A We've spotted two recently released usability texts dealing specifically with Flash.

Flash 99% Good: A Guide to Macromedia Flash Usability by Kevin Airgid, Stephanie Reindel, ISBN: 0072222875

Skip Intro: Flash Usability and Interface Designby Duncan McAlester, Michelangelo Capraro, ISBN: 073571178X

3.3 Current Zarinmedia bookmarks

We're always on the lookout for interesting richmedia sites that explore new possibilities in web-design and user experiences. Here's a small sample of our current bookmark list.

http://www.lt2.fr/
http://lavertue.com/beta/
http://www.miniml.com/
http://www.milla.de/
http://www.sixty-five.com/
http://www.stevebonini.com/
http://www.richardprescott.com/
http://www.gucci.com/


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Wednesday, January 09, 2002

Zarinmedia Quarterly Newsletter: Jan 9th, 2002 Issue 02

Original link: http://www.zarinmedia.com/n_letter_jan02.html

Hello,

Welcome to the Zarinmedia quarterly newsletter highlighting the latest news, movements, information and technologies that have been brewing at Zarinmedia.

Zarinmedia respects your online time and privacy. You have received this newsletter either because you are a current or past client or a part of the zarinmedia network. If you would prefer not receive this information, simply follow the steps at the bottom of this message to unsubscribe. *next issue in April

Issue highlights:

1. A note from the team
2. What's new
3. Our services in context
4. Partnerships and strategic alliances

1. A note from the teamZarinmedia is now entering its 4th year of

operation in the online new media industry. That makes us 1000 years old in internet terms!

2002, is building up to be quite a year in this lightning fast industry. Once again, our focus remains to keep pushing the rich media envelope in terms of aesthetics, technology, functionality, and business sensibility. You can expect many more interesting Flash based project from us this year.

2. What's new2.1 Zarinmedia work featured in Art Gallery of Ontario New Site

This new version of the site is sporting a database driven, fully dynamic, global Flash navigation system, developed by Zarinmedia. We worked closely with the AGO new media team to restructure the existing site, paying strict attention to the sites' public accessibility.

About AGO: The Art Gallery of Ontario is the eighth largest art museum in North America. Its collection comprises more than 24,000 works representing 1000 years of extraordinary European, Canadian, modern, Inuit, and contemporary art.

Click here to view http://www.ago.net/

2.2 E-learning: Flash Tutorial

It all started as an e-learning experiment in delivery of technical instructional information via streamed Quicktime Video. The subject of the tutorial was the real-time image manipulation of a face. The tutorial was recognized on various Flash resource sites (e.g. http://www.flashmagazine.com/), and as a result has not only enjoyed overwhelming downloads, but 8100+ unique views in 2.5 months.

We recently discovered an innovative implementation of this tutorial at: http://www.jumpingjokes.com/mensroom.htm

Click here for more info http://www.zarinmedia.com/tutorial

2.3 Software Success: Quick JPG2SWF

Our release of the "Quick JPG2SWF" standalone application for windows has been quite a success. This very basic Flash based graphic content management component was released as postcard ware. In 4 short months, the software has enjoyed 1700+ downloads from our site alone.

Reviewed on: http://www.flashmagazine.com/?230 (special thanks to Jensa), ultrashock.com , motionculture.org . This software is also listed with following directories: graphicssoft.about.com, freewarePlus.com , freewarefiles.com , download-freeware.com and freewarefilez.com.
Click here for more http://www.zarinmedia.com/software/

2.4 Zarinmedia represents Canadian Business in Michigan

In a trade initiative sponsored by Ontario Exports Inc in co-operation with the Canadian Consulate in Detroit, Zarinmedia was one of sixteen companies selected to present at ITEC's Michigan Technology Showcase in Lansing. At this show, we cultivated important business relationships with various local and national U.S. IT firms, while also identifying export resources and various partners in the area. We found the show highly successful and plan to further expand our trade strategy to include Michigan.

Click here to view release http://www.zarinmedia.com/p_release_nov26.htm

2.5 Zarinmedia's New sales and marketing associate

We would like to welcome Jesse S. Moeinifar to our team as a sales and marketing associate. Jesse's solid business background in various industries will help with Zarinmedia's new marketing initiatives.

3. Our services in context

In this section we keep an eye on information and links that put the application of our services in perspective.

3.1 Article: "Using a Flash Demo to Drive Your Message"

If the benefits of your company's product are difficult to communicate to your potential clients, online rich media simulations might be the solution.
Click here to view http://www.internetday.com/article/0,,1381_916271,00.html

4. Partnerships and strategic alliancesWe believe that for service based industries such as ours, developing partnerships and alliances with similar industries are the way to go. If your company is interested in developing such a program, let's open dialogue on how we can help each other achieve our promotional goals.

4.1 X-mas Mailout: Vectorized Video for Spadina Bus Association
Spadina bus calls itself "an association focused on the convergence of industry, community and geography" Zarinmedia saw a cross marketing opportunity with this well respected organization, which led to an animated vector video X-mas emailing.

Click here to view http://www.zarinmedia.com/spadinabus

4.2 Mcdougall Davies Email Newsletter Rich-Media Component
Mcdougall Davies is an executive search company delivering world-class contributors to early stage technology companies. Under another cross marketing initiative, we developed and delivered their rich media email newsletter.

Click here to view http://www.zarinmedia.com/mcd


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