Zarinmedia Quarterly Newsletter: February 2004 Issue 07

Original link: http://www.zarinmedia.com/n_letter_feb04.html

Hello,

Welcome to the Zarinmedia quarterly newsletter highlighting the latest news, movements, information and technologies that have been brewing at our studio.

We respect your online time and privacy. You have received this newsletter either because you are a client or a part of the Zarinmedia network. If you would prefer not receive this information, simply follow the steps at the bottom of this message to unsubscribe. *next issue in May 2004

Issue highlights:

1. A note from the team
2. What's new
3. Our services in context


1. A note from the team

We would like to extend a warm thank you to our current and previous clients as we enter our 5th year in the new media business. In 2003, we saw distinct growth in the areas of rich media marketing communications, as well as Flash RIA (Rich Internet Applications).

2. What's new

2.1 Announcement: Zarinmedia office move

Announcing the move of Zarinmedia offices to Toronto’s hip and trendy, Queen/Spadina area.

In updating your records, please note that the only our street address has changed as a result of this move:
Our new Address: 425 Queen Street West, suite 208, Toronto, Ontario, Canada, M5V 2A5.

2.2 Recent Project: LavaLife.com 2004 Valentines Day rich media promotion

The theme behind this promotion was to celebrate singlehood on V-day. The statement: "This is how we do it at Lavalife” characterizes the campaign’s marketing direction. In this component 5 photos of single employees and their V-day plans provides everyday users with a peek into the company while humanizing the brand.

Zarinmedia organized and executed an onsite photo shoot at LavaLife corporate offices, provided graphic/motion design, and final development of the trackable web component using Flash.

Can be viewed at: http://www.zarinmedia.com/lava

2.3 Recent Project: ShareQuest 2003 community Xmas/ecard

Based on our Flash adventure game engine, Zarinmedia produced this multi organization Xmas greeting card for 13 of Toronto’s most prominent new-media and business associations.

The campaign goal was for all participating associations and sponsors to benefit from the cross traffic generated, while bringing focus and attention to Canada’s leading non-profit charity donation ecommerce engine (CanadaHelps.org)

We estimate in excess of 10,000 emails were sent out during the holiday season, greeting various association members with holiday wishes leading up to Xmas. This campaign resulted in 3300+ visitors, out of which 840 players completed the game (in 112 hours!) and signed guestbook entries.
Please note this game engine is available to be licensed for your company’s online promotion, please contact us for more details.
Can be viewed at: http://sharequest.zarinmedia.com/

2.4 Product Release: http://www.bubblewrapgames.com

Aimed at online marketers with a B2C (business to consumer) client base, this initiative shifts the paradigm of such online promotions.

With BubbleWrapGames.com choose from our 140+ game concepts, and rent them as long as needed for the campaign. Advantages include, short execution time, rental licensing is more cost effective than custom development and ownership, and superior brand integration.
More Information: http://www.bubblewrapgames.com/

2.5 Zarinmedia speaking event

Event: April 2004, Flash in the Can 2004, the Design and Technology Festival
Title: Topic: Business.
Description: Business sophistication has become increasingly critical for survival in the Flash industry. Zoubin Zarin will look at some of the business challenges faced by independent freelancers, specialized Flash studios, or autonomous Flash departments.

Among topics discussed, will be market positioning, specialization, promotion, reputation building, networking, awards, qualifying prospects, business to business marketing insight as it relates to rich media production.

Reference:http://www.flashinthecan.com/

3. Our services in context

In this section we keep an eye on information and links that put the context of our services into perspective.

3.1 Book: B2B Marketing, by Steve Minett, ISBN: 027365425X

A great read if you are curious to put the differences between B2B vs. B2C marketing paradigms into perspective given today’s business environment.
Reference:http://www.amazon.ca/exec/obidos/
ASIN/027365425X/qid=/701-3966285-1243534

3.2 Online Article: Flash Matures

This interview with Lucian Beebe in E-Commerce News is about the widespread change in perception of Flash work in the last 18 months.

Reference:http://www.ecommercetimes.com/perl/
story/31217.html

3.3 Current Zarinmedia bookmarks

We're always on the lookout for interesting richmedia sites that explore new possibilities in web-design and user experiences. Here's a small sample of our current bookmark list.

http://www.blancoint.com/
http://www.bullrun.com/
http://www.knoll.com/a3i/main.html
http://www.chipotle.com/
http://www.phantomresearchfoundation.com/
http://www.8edge.com/site/main.html


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