Original link: http://www.zarinmedia.com/n_letter_feb04.html
Hello,
Welcome to the Zarinmedia quarterly newsletter highlighting the latest news, movements, information and technologies that have been brewing at our studio.
We respect your online time and privacy. You have received this newsletter either because you are a client or a part of the Zarinmedia network. If you would prefer not receive this information, simply follow the steps at the bottom of this message to unsubscribe. *next issue in May 2004
Issue highlights:
1. A note from the team
2. What's new
3. Our services in context
1. A note from the team
We would like to extend a warm thank you to our current and previous clients as we enter our 5th year in the new media business. In 2003, we saw distinct growth in the areas of rich media marketing communications, as well as Flash RIA (Rich Internet Applications).
2. What's new
2.1 Announcement: Zarinmedia office move
Announcing the move of Zarinmedia offices to Toronto’s hip and trendy, Queen/Spadina area.
In updating your records, please note that the only our street address has changed as a result of this move:
Our new Address: 425 Queen Street West, suite 208, Toronto, Ontario, Canada, M5V 2A5.
2.2 Recent Project: LavaLife.com 2004 Valentines Day rich media promotion
The theme behind this promotion was to celebrate singlehood on V-day. The statement: "This is how we do it at Lavalife” characterizes the campaign’s marketing direction. In this component 5 photos of single employees and their V-day plans provides everyday users with a peek into the company while humanizing the brand.
Zarinmedia organized and executed an onsite photo shoot at LavaLife corporate offices, provided graphic/motion design, and final development of the trackable web component using Flash.
Can be viewed at: http://www.zarinmedia.com/lava
2.3 Recent Project: ShareQuest 2003 community Xmas/ecard
Based on our Flash adventure game engine, Zarinmedia produced this multi organization Xmas greeting card for 13 of Toronto’s most prominent new-media and business associations.
The campaign goal was for all participating associations and sponsors to benefit from the cross traffic generated, while bringing focus and attention to Canada’s leading non-profit charity donation ecommerce engine (CanadaHelps.org)
We estimate in excess of 10,000 emails were sent out during the holiday season, greeting various association members with holiday wishes leading up to Xmas. This campaign resulted in 3300+ visitors, out of which 840 players completed the game (in 112 hours!) and signed guestbook entries.
Please note this game engine is available to be licensed for your company’s online promotion, please contact us for more details.
Can be viewed at: http://sharequest.zarinmedia.com/
2.4 Product Release: http://www.bubblewrapgames.com
Aimed at online marketers with a B2C (business to consumer) client base, this initiative shifts the paradigm of such online promotions.
With BubbleWrapGames.com choose from our 140+ game concepts, and rent them as long as needed for the campaign. Advantages include, short execution time, rental licensing is more cost effective than custom development and ownership, and superior brand integration.
More Information: http://www.bubblewrapgames.com/
2.5 Zarinmedia speaking event
Event: April 2004, Flash in the Can 2004, the Design and Technology Festival
Title: Topic: Business.
Description: Business sophistication has become increasingly critical for survival in the Flash industry. Zoubin Zarin will look at some of the business challenges faced by independent freelancers, specialized Flash studios, or autonomous Flash departments.
Among topics discussed, will be market positioning, specialization, promotion, reputation building, networking, awards, qualifying prospects, business to business marketing insight as it relates to rich media production.
Reference:http://www.flashinthecan.com/
3. Our services in context
In this section we keep an eye on information and links that put the context of our services into perspective.
3.1 Book: B2B Marketing, by Steve Minett, ISBN: 027365425X
A great read if you are curious to put the differences between B2B vs. B2C marketing paradigms into perspective given today’s business environment.
Reference:http://www.amazon.ca/exec/obidos/
ASIN/027365425X/qid=/701-3966285-1243534
3.2 Online Article: Flash Matures
This interview with Lucian Beebe in E-Commerce News is about the widespread change in perception of Flash work in the last 18 months.
Reference:http://www.ecommercetimes.com/perl/
story/31217.html
3.3 Current Zarinmedia bookmarks
We're always on the lookout for interesting richmedia sites that explore new possibilities in web-design and user experiences. Here's a small sample of our current bookmark list.
http://www.blancoint.com/
http://www.bullrun.com/
http://www.knoll.com/a3i/main.html
http://www.chipotle.com/
http://www.phantomresearchfoundation.com/
http://www.8edge.com/site/main.html
This message was extended by http://www.zarinmedia.com/
Wednesday, February 04, 2004
Wednesday, October 01, 2003
Zarinmedia Quarterly Newsletter: October 2003 Issue 06
Original link: http://www.zarinmedia.com/n_letter_oct03.html
Hello,
Welcome to the Zarinmedia quarterly newsletter highlighting the latest news, movements, information and technologies that have been brewing at our studio.
We respect your online time and privacy. You have received this newsletter either because you are a client or a part of the Zarinmedia network. If you would prefer not receive this information, simply follow the steps at the bottom of this message to unsubscribe. *next issue in January 2004
Issue highlights:
1. A note from the team
2. What's new
3. Our services in context
1. A note from the team
We would like to remind everyone thinking of executing an XMAS/New Year online marketing campaign to contact us about our many 'bubble wrap' games. Remember how addictive a piece of bubble wrap can be? Well, lets wrap your brand in it then! You can choose from our stable of many game concepts licensed at a fraction of the cost of custom development.
Call us today to discuss the possibilities.
2. What's new
2.1 Recent Project: RBC CM 'FX Direct Sales Demo'
FX Direct is Canada's leading online currency exchange tool from RBC Capital markets. Zarinmedia was called upon to create a Flash demo to support the sales efforts of the this next generation Foreign exchange online tool.
Can be viewed at: http://www.fxdirect.info/
2.2 Recent Project: KRAFT's KoolAid online promotion using Zarinmedia adventure game engine
Zarinmedia has developed an abstracted adventure game engine produced entirely in Flash. The product is ready to license and customize/re-brand.
Our work can be currently viewed at the new KRAFT KoolAid summer promotion for 2003.
Can be viewed at: http://www.bekool.ca/eng/magicworld/index.php
2.3 Recent Project: Sovereign Super retirement calculator
Commissioned by an Australian technology consultancy Zarinmedia was called upon to develop an Flash based rich application to calculate various retirement scenarios and display results visually in real-time.
Can be viewed at: http://www.zarinmedia.com/super
2.4 Announcement: Ru Zarin leaving Zarinmedia
Zarinmedia would like to announce Ru Zarin's move from Zarinmedia in March, 2003. On behalf of Zarinmedia and its clients, thank you Ru, for 2 years of dedication and hard work.
2.5 Zarinmedia speaking events
Event: April 2003, Tech TV Iron Flash competitions
Topic: Zoubin Zarin among Iron Flash 2003 Judges on TV show which aired this summer
Reference: http://www.zarinmedia.com/ironflash.html
Event: May 2003, Parkdale/Liberty Economic Development Corporation New Media Career Workshop
Topic: Inspirational/educational talk on various career oriented topics in New Media
Reference: http://www.parkdaleliberty.com/
Event: May 2003, The Arts and Letters Club of Toronto
Topic: Inspirational talk on “The Art of Imagination and Determination"
Reference: http://home.interlog.com/~artslets/
3. Our services in context
In this section we keep an eye on information and links that put the application of our services into perspective.
3.1 Article: Beyond the Fad: Macromedia's Flash Matures'
Here's an interesting article noting Flash's momentum in the industry.
Reference: http://www.ecommercetimes.com/perl/story/31217.html
3.2 Community Post: Messaging Areas: The new 'Skip Intro?'
This post in one of the Flash community blogs identifies the design trend of 'messaging areas'.
Reference: http://www.actionscript.com/archives/00000567.html
3.3 Current Zarinmedia bookmarks
We're always on the lookout for interesting richmedia sites that explore new possibilities in web-design and user experiences. Here's a small sample of our current bookmark list.
http://www.adnec.com/eco/index_en.html
http://www.tetsoo.com/
http://www.wackedusa.com/index-black.html
http://www.buckla.com/main.html
http://www.stickee.co.uk/
http://www.fullsail.com/swf/index.cfm
This message was extended by http://www.zarinmedia.com/To unsubscribe
Hello,
Welcome to the Zarinmedia quarterly newsletter highlighting the latest news, movements, information and technologies that have been brewing at our studio.
We respect your online time and privacy. You have received this newsletter either because you are a client or a part of the Zarinmedia network. If you would prefer not receive this information, simply follow the steps at the bottom of this message to unsubscribe. *next issue in January 2004
Issue highlights:
1. A note from the team
2. What's new
3. Our services in context
1. A note from the team
We would like to remind everyone thinking of executing an XMAS/New Year online marketing campaign to contact us about our many 'bubble wrap' games. Remember how addictive a piece of bubble wrap can be? Well, lets wrap your brand in it then! You can choose from our stable of many game concepts licensed at a fraction of the cost of custom development.
Call us today to discuss the possibilities.
2. What's new
2.1 Recent Project: RBC CM 'FX Direct Sales Demo'
FX Direct is Canada's leading online currency exchange tool from RBC Capital markets. Zarinmedia was called upon to create a Flash demo to support the sales efforts of the this next generation Foreign exchange online tool.
Can be viewed at: http://www.fxdirect.info/
2.2 Recent Project: KRAFT's KoolAid online promotion using Zarinmedia adventure game engine
Zarinmedia has developed an abstracted adventure game engine produced entirely in Flash. The product is ready to license and customize/re-brand.
Our work can be currently viewed at the new KRAFT KoolAid summer promotion for 2003.
Can be viewed at: http://www.bekool.ca/eng/magicworld/index.php
2.3 Recent Project: Sovereign Super retirement calculator
Commissioned by an Australian technology consultancy Zarinmedia was called upon to develop an Flash based rich application to calculate various retirement scenarios and display results visually in real-time.
Can be viewed at: http://www.zarinmedia.com/super
2.4 Announcement: Ru Zarin leaving Zarinmedia
Zarinmedia would like to announce Ru Zarin's move from Zarinmedia in March, 2003. On behalf of Zarinmedia and its clients, thank you Ru, for 2 years of dedication and hard work.
2.5 Zarinmedia speaking events
Event: April 2003, Tech TV Iron Flash competitions
Topic: Zoubin Zarin among Iron Flash 2003 Judges on TV show which aired this summer
Reference: http://www.zarinmedia.com/ironflash.html
Event: May 2003, Parkdale/Liberty Economic Development Corporation New Media Career Workshop
Topic: Inspirational/educational talk on various career oriented topics in New Media
Reference: http://www.parkdaleliberty.com/
Event: May 2003, The Arts and Letters Club of Toronto
Topic: Inspirational talk on “The Art of Imagination and Determination"
Reference: http://home.interlog.com/~artslets/
3. Our services in context
In this section we keep an eye on information and links that put the application of our services into perspective.
3.1 Article: Beyond the Fad: Macromedia's Flash Matures'
Here's an interesting article noting Flash's momentum in the industry.
Reference: http://www.ecommercetimes.com/perl/story/31217.html
3.2 Community Post: Messaging Areas: The new 'Skip Intro?'
This post in one of the Flash community blogs identifies the design trend of 'messaging areas'.
Reference: http://www.actionscript.com/archives/00000567.html
3.3 Current Zarinmedia bookmarks
We're always on the lookout for interesting richmedia sites that explore new possibilities in web-design and user experiences. Here's a small sample of our current bookmark list.
http://www.adnec.com/eco/index_en.html
http://www.tetsoo.com/
http://www.wackedusa.com/index-black.html
http://www.buckla.com/main.html
http://www.stickee.co.uk/
http://www.fullsail.com/swf/index.cfm
This message was extended by http://www.zarinmedia.com/To unsubscribe
Saturday, February 01, 2003
Zarinmedia Quarterly Newsletter: February 2003 Issue 05
Original link: http://www.zarinmedia.com/n_letter_feb03.html
Hello,
Welcome to the Zarinmedia quarterly newsletter highlighting the latest news, movements, information and technologies that have been brewing at our studio.
We respect your online time and privacy. You have received this newsletter either because you are a client or a part of the zarinmedia network. If you would prefer not receive this information, simply follow the steps at the bottom of this message to unsubscribe. *next issue in May 2003
Issue highlights:
1. A note from the team
2. What's new
3. Our services in context
1. A note from the team
Well amidst a rocky economy, Zarinmedia still managed to pull through 2002 with better service and greater products.
Here's to a great 2003!
2. What's new
2.1 Recoil System: Skin 2 unveiled
Zarinmedia has just unveiled the much-anticipated second skin for its "Recoil System" product. This new skin features a contemporary design sensibility that delivers a polished corporate grade experience within a motion graphic framework.
Reference: http://www.recoilsystem.com
2.2 Recoil System: Site Release: The Beacon Group
Using Recoil System's new skin #2, we were able to update the online image of this Toronto based business consultancy. Our re-work of the Beacon Group's website can be seen in the following before and after links:
Before: http://www.recoilsystem.com/beacon/oldsite/
After: http://www.recoilsystem.com/beacon/
2.3 Recoil System: Site Release: Lowfish.com
Lowfish is an electro music artist of international fame who crafts precision drum machine, electro pop music for "Robots". Co-founder of Suction Records which serves as one of the most prestigious labels in the electro universe.
The new lowfish.com website features Recoil system's skin #1.
Can be viewed at: http://www.lowfish.com/
2.5 Zarinmedia showcased at the 2002 EMMA Awards Reception
Zarinmedia was selected as one of 10 Canadian companies to participate in Ontario Exports Inc's "Ontario Showcase" program. This event took place on Friday October 18, 2002 durring the Emma's Industry Reception.
About: The International EMMAs (Electronic Multimedia Awards) recognize excellence in digital media content creation through the acknowledgement of best practice and ongoing educational programmes.
Reference: http://www.emma-foundation.org/
2.6 A Zarinmedia Xmas
This past holiday season, Zarinmedia elfs where quite busy helping Santa with his email marketing and Flash Xmas cards. Here is a list of links to this years' productions:
Relevant links:
http://www.zarinmedia.com/xmas , http://207.228.248.181/aims/aimsmixer.cfm, http://www.zarinmedia.com/spadinabus , http://207.228.248.181/sequentia/
2.7 Zarinmedia featured on action script wizards' site
Our funky face tutorial was featured in Keith Peters' November 9,2002 experiment. Keith is a one man R&D team that produces at least one Flash experiment a day. He is well known, and respected in the Action Script programming community for his math based flash explorations.
Reference: http://www.bit-101.com/lab.html
2.8 Zarinmedia speaking event
Speaker: Zoubin Zarin
Guest speaker: Dragan Djorjevic
Event: January 30,2003: Seneca College of Applied Arts & Technology: Newmedia Department
Topic: Inspirational/educational talk on navigational design in Flash, and the current state of the industry.
3. Our services in context
In this section we keep an eye on information and links that put the application of our services into perspective.
3.1 Definition of Rich Media
We describe our services as "specializing in online rich media solutions". Marketingterms.com does a great job of trying to define this ever elusive term.
Reference: http://www.marketingterms.com/dictionary/rich_media/
3.2 Article: Macromedia Vs. Microsoft
Here's an interesting article that speculates on the collision course between Macromedia and Microsoft.
Reference: http://www.clickz.com/tech/ad_tech/article.php/1369331
3.3 Article: Rich media ad effectiveness
This case study shows the effectiveness of a rich media ad campaign in relation to alternative formats.
Reference: http://www.turboads.com/case_studies/
2002features/c20021211.shtml
3.4 Current Zarinmedia bookmarks
We're always on the lookout for interesting richmedia sites that explore new possibilities in web-design and user experiences. Here's a small sample of our current bookmark list.
http://www.eccentris.com/
http://www.trevorvanmeter.com/main.html
http://www.suction.com/
http://www.maverick.com/
http://www.mastercraft.com/
http://www.simonladefoged.com/
This message was extended by http://www.zarinmedia.com/
Hello,
Welcome to the Zarinmedia quarterly newsletter highlighting the latest news, movements, information and technologies that have been brewing at our studio.
We respect your online time and privacy. You have received this newsletter either because you are a client or a part of the zarinmedia network. If you would prefer not receive this information, simply follow the steps at the bottom of this message to unsubscribe. *next issue in May 2003
Issue highlights:
1. A note from the team
2. What's new
3. Our services in context
1. A note from the team
Well amidst a rocky economy, Zarinmedia still managed to pull through 2002 with better service and greater products.
Here's to a great 2003!
2. What's new
2.1 Recoil System: Skin 2 unveiled
Zarinmedia has just unveiled the much-anticipated second skin for its "Recoil System" product. This new skin features a contemporary design sensibility that delivers a polished corporate grade experience within a motion graphic framework.
Reference: http://www.recoilsystem.com
2.2 Recoil System: Site Release: The Beacon Group
Using Recoil System's new skin #2, we were able to update the online image of this Toronto based business consultancy. Our re-work of the Beacon Group's website can be seen in the following before and after links:
Before: http://www.recoilsystem.com/beacon/oldsite/
After: http://www.recoilsystem.com/beacon/
2.3 Recoil System: Site Release: Lowfish.com
Lowfish is an electro music artist of international fame who crafts precision drum machine, electro pop music for "Robots". Co-founder of Suction Records which serves as one of the most prestigious labels in the electro universe.
The new lowfish.com website features Recoil system's skin #1.
Can be viewed at: http://www.lowfish.com/
2.5 Zarinmedia showcased at the 2002 EMMA Awards Reception
Zarinmedia was selected as one of 10 Canadian companies to participate in Ontario Exports Inc's "Ontario Showcase" program. This event took place on Friday October 18, 2002 durring the Emma's Industry Reception.
About: The International EMMAs (Electronic Multimedia Awards) recognize excellence in digital media content creation through the acknowledgement of best practice and ongoing educational programmes.
Reference: http://www.emma-foundation.org/
2.6 A Zarinmedia Xmas
This past holiday season, Zarinmedia elfs where quite busy helping Santa with his email marketing and Flash Xmas cards. Here is a list of links to this years' productions:
Relevant links:
http://www.zarinmedia.com/xmas , http://207.228.248.181/aims/aimsmixer.cfm, http://www.zarinmedia.com/spadinabus , http://207.228.248.181/sequentia/
2.7 Zarinmedia featured on action script wizards' site
Our funky face tutorial was featured in Keith Peters' November 9,2002 experiment. Keith is a one man R&D team that produces at least one Flash experiment a day. He is well known, and respected in the Action Script programming community for his math based flash explorations.
Reference: http://www.bit-101.com/lab.html
2.8 Zarinmedia speaking event
Speaker: Zoubin Zarin
Guest speaker: Dragan Djorjevic
Event: January 30,2003: Seneca College of Applied Arts & Technology: Newmedia Department
Topic: Inspirational/educational talk on navigational design in Flash, and the current state of the industry.
3. Our services in context
In this section we keep an eye on information and links that put the application of our services into perspective.
3.1 Definition of Rich Media
We describe our services as "specializing in online rich media solutions". Marketingterms.com does a great job of trying to define this ever elusive term.
Reference: http://www.marketingterms.com/dictionary/rich_media/
3.2 Article: Macromedia Vs. Microsoft
Here's an interesting article that speculates on the collision course between Macromedia and Microsoft.
Reference: http://www.clickz.com/tech/ad_tech/article.php/1369331
3.3 Article: Rich media ad effectiveness
This case study shows the effectiveness of a rich media ad campaign in relation to alternative formats.
Reference: http://www.turboads.com/case_studies/
2002features/c20021211.shtml
3.4 Current Zarinmedia bookmarks
We're always on the lookout for interesting richmedia sites that explore new possibilities in web-design and user experiences. Here's a small sample of our current bookmark list.
http://www.eccentris.com/
http://www.trevorvanmeter.com/main.html
http://www.suction.com/
http://www.maverick.com/
http://www.mastercraft.com/
http://www.simonladefoged.com/
This message was extended by http://www.zarinmedia.com/
Tuesday, October 01, 2002
Zarinmedia Quarterly Newsletter: October 2002 Issue 04
Original link: http://www.zarinmedia.com/n_letter_oct02.html
Hello,
Welcome to the Zarinmedia quarterly newsletter highlighting the latest news, movements, information and technologies that have been brewing at our studio.
We must apologize to our subscribers for skipping the July issue of our newsletter. Although we will prune this issue's content to keep the size down, you can expect a little more information than usual.
We respect your online time and privacy. You have received this newsletter either because you are a client or a part of the zarinmedia network. If you would prefer not receive this information, simply follow the steps at the bottom of this message to unsubscribe. *next issue in January 2003
Issue highlights:
1. A note from the team
2. What's new
3. Our services in context
1. A note from the teamRelevant to the past few business communication projects we've produced, here is a quote from our booth display at a recent tradeshow:
"In the initial 5 seconds after anyone visits your company's web site, the most powerful assumptions about your business are made. We give you control over these assumptions."
2. What's new
2.1 Upcoming Product: the "Recoil System": website solution for creative professionals
We have created an elegant, website solution aimed at creative professionals looking to communicate information about their services online. This system is now a self contained product available for licensing at a fraction of the cost of its custom development.
Literally deployed in minutes, Recoil system can run on any server technology. The system allows the end client with little or no web-development knowledge to create and update ALL content on the site. This includes menu categories, sub-menu categories, text content, links, images, etc.
Can be viewed at: http://www.recoilsystem.com/
2.2 Site Release: BusVision: Digital School-bus monitoring systems
BusVision is the leading edge pioneer in digital school bus monitoring systems. Their new site directly supports their brand, business, and marketing initiatives.
All content on the site can be modified and updated through a secure and intuitive administration web-page by anyone with minimal web browsing experience.
Our complete re-work of their online presence can be seen in the following before and after links:
Before: http://www.zarinmedia.com/busvision/oldsite/
After: http://www.zarinmedia.com/busvision/site/
2.3 Site Release: Colourphill Design's Flash Site
This studio specializes in high end employee communication, corporate identity, and marketing communication. The site's minimal elegance mirrors their professional approach to creativity.
This site also boasts a comprehensive, Flash based content management system that allows Colourphill to update all content through a web based interface.
Can be viewed at: http://www.colourphill.com/
2.4 Movie Released: The "whoze yer daddy" of online interactive films
In May, we released a film! "A Day with the Dick!", is an interactive funk film delivered online using Macromedia Flash MX's new video capabilities.
Some of the film's many features include sophisticated loading logic, non-linear navigation, "choose your own adventure" type interactivity, and an XML based subtitle system, currently displaying 7 different languages.
In this comical short action film, our hero, Slim Jackson, accepts the Internet user as his training partner, showing him/her the tricks of the trade in his detective world.
As the third episode in a small series of online films,
this interactive piece can be experienced at: http://www.slimjackson.com/
Since its launch the film has enjoyed much attention, and has been featured on various entertainment portals, as well as in a few film festivals around the world.
More recognition details: http://www.slimjackson.com/press/buzz.htm
2.5 Zarinmedia featured in VISA article
Here's an interesting article titled: "Get Focused: How to assess sales opportunities" that sports a few quotes from Zarinmedia.
Can be viewed at: http://visa.tor.leoburnett.com/smallbusiness/article.cfm?cat=0&subcat=118&articleID=135
2.6 Zarinmedia featured in OnTarget interview
OnTarget is an integrated training and human resource initiative whose mandate is to increase the number and the skills of the human resource pool in Ontario for the interactive digital media industry, enhance the profile of digital media educational institutions and facilitate placement of trained personnel in the industry.
Relevant links: http://www.getontarget.ca/ , http://ontarget.rcc.ryerson.ca/profile/getin/main.html
2.7 Zarinmedia and AGO win best gallery website at the 2002 OAAG awards
Can be viewed at: http://www.zarinmedia.com/news_archive_6.html
2.8 Zarinmedia annouces IMAT corporate sponsorship
We are pleased to announce our new corporate sponsorship of IMAT.
The Interactive Multimedia Arts and Technologies Association is an association that provides research, professional development, and market development opportunities for New Media producers.
More information: http://www.imat.ca/sponsors.shtml
2.9 Zarinmedia part of LVNMC roundtables
Zarinmedia participated in a series of roundtables set to identify the current needs of the local new-media industry and generate ideas on the future direction of the Liberty Village New Media Center.
Relevant link: http://www.lvnmc.com/
2.10 Zarinmedia virtual trade mission to Taiwan
In a video conferenced, cross continental trade mission, Zarinmedia was among the group of Canadian IT and New media firms looking to establish trade relationships with Taiwan.
This trade mission was facilitated through Ontario Exports Inc.
More information at: http://www.ontarioexportsinc.com/
2.11 Zarinmedia part of IMAT Artificial Intelligence Steering Committee
Zarinmedia is honored to be part of the original team to organize, and set direction for the new IMAT Artificial Intelligence Special Interest Group, set to launch in late 2002 / early 2003.
For more information keep your eyes peeled on the http://www.imat.ca/
website
2.12 Zarinmedia informal trade mission to NYC
The mission was extremely successful, resulting in forming various alliances with businesses interested in extending Zarinmedia's reach in the Big Apple.
2.13 Zarinmedia.com website wins iQuality Content Award
Can be viewed at: http://www.theworldjournal.com/special/iquality/winners.htm
2.14 List of recent Zarinmedia speaking events:
Speaker: Ru Zarin , Zoubin Zarin
Event: June 4, 2002 : Flash in To Users Group : http://www.flashinto.com/
Topic: Deconstruction of "A Day with the Dick" interactive movie.
This film is the first of its kind delivered using new Flash MX features. The presentation included technical deconstruction of the movie and XML caption engine.
Moderator: Zoubin Zarin
Event: July 9, 2002: Toronto Usability Professionals' Association SIG: http://www.cipstoronto.ca/activities/sigs/tupa.htm
Topic: Web Pages vs. Web Applications.
This informal, roundtable style event was aimed to discuss issues around the usability of web applications, as opposed to standard web pages.
3. Our services in context
In this section we keep an eye on information and links that put the application of our services into perspective.
3.1 Article: edesign magazine June/2002:
COVER STORY: Small is Big
Here's an article that echo's our strategy and positioning within the industry:
"During the dot-com boom, several diminutive new media upstarts became corporate conglomerates within a matter of months. Then, overtaken by their overhead, they collapsed on themselves. These days, small is in again. In 2002, a kinder and gentler world of boutique design-and-information architecture firms is on the rise. Rather than issuing manifestos, these firms are thinking more modestly. Most refuse to do IPOs, and while some have remained comprehensive technology and design shops, others employ alliances and loose partnerships with specialized firms to complete projects. While the new companies vary in structure and style, they all share a basic goal of developing fresh design ideas and practices."
More info: http://www.edesignmag.com/
3.2 Article: FLash "Sales Demo" Planning Guide
You have decided that you would like to have a Flash "sales demo" made for your product or service. Here are a few things to keep in mind:
Can be viewed at: http://www.zarinmedia.com/news_archive_7.html
3.3 Current Zarinmedia bookmarks
We're always on the lookout for interesting richmedia sites that explore new possibilities in web-design and user experiences. Here's a small sample of our current bookmark list.
http://www.kistphoto.com/
http://www.firstbornmultimedia.com/
http://www.tomnagy.de/
http://www.johnfrieda.com/
http://www.hintmag.com/retrofit/retrofit.html
http://www.uncontrol.com/
http://www.de-construct.com/
http://www.ngprague.cz/warhol/
This message was extended by http://www.zarinmedia.com/
Hello,
Welcome to the Zarinmedia quarterly newsletter highlighting the latest news, movements, information and technologies that have been brewing at our studio.
We must apologize to our subscribers for skipping the July issue of our newsletter. Although we will prune this issue's content to keep the size down, you can expect a little more information than usual.
We respect your online time and privacy. You have received this newsletter either because you are a client or a part of the zarinmedia network. If you would prefer not receive this information, simply follow the steps at the bottom of this message to unsubscribe. *next issue in January 2003
Issue highlights:
1. A note from the team
2. What's new
3. Our services in context
1. A note from the teamRelevant to the past few business communication projects we've produced, here is a quote from our booth display at a recent tradeshow:
"In the initial 5 seconds after anyone visits your company's web site, the most powerful assumptions about your business are made. We give you control over these assumptions."
2. What's new
2.1 Upcoming Product: the "Recoil System": website solution for creative professionals
We have created an elegant, website solution aimed at creative professionals looking to communicate information about their services online. This system is now a self contained product available for licensing at a fraction of the cost of its custom development.
Literally deployed in minutes, Recoil system can run on any server technology. The system allows the end client with little or no web-development knowledge to create and update ALL content on the site. This includes menu categories, sub-menu categories, text content, links, images, etc.
Can be viewed at: http://www.recoilsystem.com/
2.2 Site Release: BusVision: Digital School-bus monitoring systems
BusVision is the leading edge pioneer in digital school bus monitoring systems. Their new site directly supports their brand, business, and marketing initiatives.
All content on the site can be modified and updated through a secure and intuitive administration web-page by anyone with minimal web browsing experience.
Our complete re-work of their online presence can be seen in the following before and after links:
Before: http://www.zarinmedia.com/busvision/oldsite/
After: http://www.zarinmedia.com/busvision/site/
2.3 Site Release: Colourphill Design's Flash Site
This studio specializes in high end employee communication, corporate identity, and marketing communication. The site's minimal elegance mirrors their professional approach to creativity.
This site also boasts a comprehensive, Flash based content management system that allows Colourphill to update all content through a web based interface.
Can be viewed at: http://www.colourphill.com/
2.4 Movie Released: The "whoze yer daddy" of online interactive films
In May, we released a film! "A Day with the Dick!", is an interactive funk film delivered online using Macromedia Flash MX's new video capabilities.
Some of the film's many features include sophisticated loading logic, non-linear navigation, "choose your own adventure" type interactivity, and an XML based subtitle system, currently displaying 7 different languages.
In this comical short action film, our hero, Slim Jackson, accepts the Internet user as his training partner, showing him/her the tricks of the trade in his detective world.
As the third episode in a small series of online films,
this interactive piece can be experienced at: http://www.slimjackson.com/
Since its launch the film has enjoyed much attention, and has been featured on various entertainment portals, as well as in a few film festivals around the world.
More recognition details: http://www.slimjackson.com/press/buzz.htm
2.5 Zarinmedia featured in VISA article
Here's an interesting article titled: "Get Focused: How to assess sales opportunities" that sports a few quotes from Zarinmedia.
Can be viewed at: http://visa.tor.leoburnett.com/smallbusiness/article.cfm?cat=0&subcat=118&articleID=135
2.6 Zarinmedia featured in OnTarget interview
OnTarget is an integrated training and human resource initiative whose mandate is to increase the number and the skills of the human resource pool in Ontario for the interactive digital media industry, enhance the profile of digital media educational institutions and facilitate placement of trained personnel in the industry.
Relevant links: http://www.getontarget.ca/ , http://ontarget.rcc.ryerson.ca/profile/getin/main.html
2.7 Zarinmedia and AGO win best gallery website at the 2002 OAAG awards
Can be viewed at: http://www.zarinmedia.com/news_archive_6.html
2.8 Zarinmedia annouces IMAT corporate sponsorship
We are pleased to announce our new corporate sponsorship of IMAT.
The Interactive Multimedia Arts and Technologies Association is an association that provides research, professional development, and market development opportunities for New Media producers.
More information: http://www.imat.ca/sponsors.shtml
2.9 Zarinmedia part of LVNMC roundtables
Zarinmedia participated in a series of roundtables set to identify the current needs of the local new-media industry and generate ideas on the future direction of the Liberty Village New Media Center.
Relevant link: http://www.lvnmc.com/
2.10 Zarinmedia virtual trade mission to Taiwan
In a video conferenced, cross continental trade mission, Zarinmedia was among the group of Canadian IT and New media firms looking to establish trade relationships with Taiwan.
This trade mission was facilitated through Ontario Exports Inc.
More information at: http://www.ontarioexportsinc.com/
2.11 Zarinmedia part of IMAT Artificial Intelligence Steering Committee
Zarinmedia is honored to be part of the original team to organize, and set direction for the new IMAT Artificial Intelligence Special Interest Group, set to launch in late 2002 / early 2003.
For more information keep your eyes peeled on the http://www.imat.ca/
website
2.12 Zarinmedia informal trade mission to NYC
The mission was extremely successful, resulting in forming various alliances with businesses interested in extending Zarinmedia's reach in the Big Apple.
2.13 Zarinmedia.com website wins iQuality Content Award
Can be viewed at: http://www.theworldjournal.com/special/iquality/winners.htm
2.14 List of recent Zarinmedia speaking events:
Speaker: Ru Zarin , Zoubin Zarin
Event: June 4, 2002 : Flash in To Users Group : http://www.flashinto.com/
Topic: Deconstruction of "A Day with the Dick" interactive movie.
This film is the first of its kind delivered using new Flash MX features. The presentation included technical deconstruction of the movie and XML caption engine.
Moderator: Zoubin Zarin
Event: July 9, 2002: Toronto Usability Professionals' Association SIG: http://www.cipstoronto.ca/activities/sigs/tupa.htm
Topic: Web Pages vs. Web Applications.
This informal, roundtable style event was aimed to discuss issues around the usability of web applications, as opposed to standard web pages.
3. Our services in context
In this section we keep an eye on information and links that put the application of our services into perspective.
3.1 Article: edesign magazine June/2002:
COVER STORY: Small is Big
Here's an article that echo's our strategy and positioning within the industry:
More info: http://www.edesignmag.com/
3.2 Article: FLash "Sales Demo" Planning Guide
You have decided that you would like to have a Flash "sales demo" made for your product or service. Here are a few things to keep in mind:
Can be viewed at: http://www.zarinmedia.com/news_archive_7.html
3.3 Current Zarinmedia bookmarks
We're always on the lookout for interesting richmedia sites that explore new possibilities in web-design and user experiences. Here's a small sample of our current bookmark list.
http://www.kistphoto.com/
http://www.firstbornmultimedia.com/
http://www.tomnagy.de/
http://www.johnfrieda.com/
http://www.hintmag.com/retrofit/retrofit.html
http://www.uncontrol.com/
http://www.de-construct.com/
http://www.ngprague.cz/warhol/
This message was extended by http://www.zarinmedia.com/
Monday, April 01, 2002
Zarinmedia Quarterly Newsletter: April 2002 Issue 03
Original link: http://www.zarinmedia.com/n_letter_Apr02.html
Hello,
Welcome to the Zarinmedia quarterly newsletter highlighting the latest news, movements, information and technologies that have been brewing at our studio.
We respect your online time and privacy. You have received this newsletter either because you are a client or a part of the zarinmedia network. If you would prefer not receive this information, simply follow the steps at the bottom of this message to unsubscribe. *next issue in April
Issue highlights:
1. A note from the team
2. What's new
3. Our services in context
1. A note from the team
In the past 3 months, Zarinmedia has enjoyed various forms of professional recognition, and we love it! As a result, this issue of the newsletter welcomes many new readers.
What is on our minds these days? Exploration & experimentation into the structure of "cognitive" Flash websites.
We are interested in how we can use the current body of knowledge in web usability, information architecture/flow, cognitive theory, psychology and marketing to create smarter sites and web applications that take the current user experience practices to the next level.
The next level being adaptive rich media user experiences that learn over time to progressively deliver the best information, navigation, and usability for each user.
2. What's new
2.1 New Zarinmedia site (v2.5) announced, and we need your feedback
It has already been 8 months since our launch of the Zarinmedia (v2) site!
In the fast paced internet world, its time about time for a redo.
In our new site all the information broadcast is contained in one quick loading page, creating elegance through simplicity. Fluid motions, create an unusual, yet intuitive navigation system that "reads your mind", and presents information to you with movements of your mouse.
Before we officially launch this new version, we would like your opinions and critical feedback. Please take the time to check our beta test site, and send us your comments.
You can view the beta test version of the site at http://www.zarinmedia.com/zv25
2.2 Zarinmedia wins Macromedia award
As many of you have probably heard, we have won the 2002 Macromedia Flash/Coldfusion intergration award for our work on the Art Gallery of Ontario Website.
-Press Release: http://www.zarinmedia.com/p_release_feb02b.html
-Article: March 2002 issue of Toronto Computes Can be viewed at: http://www.zarinmedia.com/news_archive_3.html
2.3 Zarinmedia's experimental piece "Fractal Consciousness" a great success
It is through regular and systematic research and development that we position ourselves uniquely in the newmedia industry. Our latest experimental effort was titled: "Zarinmedia: Fractal Consciousness". In this experiment, we challenge the conventional paradigm of the fourth dimension being time, with the notion that group consciousness can be perceived as an interface to the fourth dimension.
- Main feature on: http://www.120seconds.com/ for the week of: Mon, 18 Feb 2002, and now as part of archives.
- Featured as "new voices in web space" at the DigiFest 2002 digital media festival: http://www.dxnet.net/digifest/program.htm, http://207.228.248.181/zarinmedia_v2/news_archive_5.html
- Listed on art experimental site: http://rhizome.org/
- Now magazine site of the week: http://www.zarinmedia.com/news_archive_4.html
- Reviewed at Mind Jack "the beat of the digital culture": http://www.mindjack.com/events/digifest.html
2.4 Flash MX released
The release of Flash MX, to be followed by a family of other MX internet development tools, is part of Macromedia's new strategy. We are quite excited about the new possibilities that this brings our industry, and certainly see the start of a new era of "web-ware" computing.
More information: http://www.macromedia.com/resources/business/solutions/
user_centric/customer/customer_app.pdf
2.5 Zarinmedia on Macromedia Coldfusion MX beta testing team
Its starting to look like the next release of Coldfusion will be one of the most significant releases in quite some time.
More information: http://www.macromedia.com/macromedia/proom/
pr/2002/flash_mx_apps.html
2.6 List of recent Zarinmedia speaking events
Speaker: Ru Zarin
Event: Jan 23, 2002 : IMAT Flash Special Interest Group : http://www.imat.ca/
Topic: Example discussion of Flash/Quicktime based non-linear interactive video piece titled "a day with the Dick"
Speaker: Ru Zarin
Event: Jan 29, 2002 : Flash in To Users Group : http://www.flashinto.com/
Topic: Deconstruction and explanation of Zarinmedia's "Funky Face" realtime image manuplulation tutorial
Speaker: Zoubin Zarin
Event: March 22, 2002 : Digifest Digital Media Festival:
http://www.dxnet.net/digifest/program.htm , http://207.228.248.181/zarinmedia_v2/news_archive_5.html
Topic: Presentation & description of the experimental Flash exploration into the fourth dimension titled "Fractal Consciousness"
Speaker: Zoubin Zarin
Event: April 16, 2002 : IMAT Skills Special Interest Group : http://www.imat.ca/
Topic: Titled "New Media Skills Development: What have we learned and what do we need ?" The focus of this informal, highly interactive session was on Internet/New Media industry labor market issues and trends.
3. Our services in context
In this section we keep an eye on information and links that put the application of our services into perspective.
3.1 Article: "Flash Forward: A year Later" by Sean Carton
A reflection on the Flash industry from a marketers' perspective. We find Sean right on the money.
Click here to view http://www.clickz.com/tech/lead_edge/article.php/997021
3.2 Flash usability book sightings
A We've spotted two recently released usability texts dealing specifically with Flash.
Flash 99% Good: A Guide to Macromedia Flash Usability by Kevin Airgid, Stephanie Reindel, ISBN: 0072222875
Skip Intro: Flash Usability and Interface Designby Duncan McAlester, Michelangelo Capraro, ISBN: 073571178X
3.3 Current Zarinmedia bookmarks
We're always on the lookout for interesting richmedia sites that explore new possibilities in web-design and user experiences. Here's a small sample of our current bookmark list.
http://www.lt2.fr/
http://lavertue.com/beta/
http://www.miniml.com/
http://www.milla.de/
http://www.sixty-five.com/
http://www.stevebonini.com/
http://www.richardprescott.com/
http://www.gucci.com/
This message was extended by http://www.zarinmedia.com/
Hello,
Welcome to the Zarinmedia quarterly newsletter highlighting the latest news, movements, information and technologies that have been brewing at our studio.
We respect your online time and privacy. You have received this newsletter either because you are a client or a part of the zarinmedia network. If you would prefer not receive this information, simply follow the steps at the bottom of this message to unsubscribe. *next issue in April
Issue highlights:
1. A note from the team
2. What's new
3. Our services in context
1. A note from the team
In the past 3 months, Zarinmedia has enjoyed various forms of professional recognition, and we love it! As a result, this issue of the newsletter welcomes many new readers.
What is on our minds these days? Exploration & experimentation into the structure of "cognitive" Flash websites.
We are interested in how we can use the current body of knowledge in web usability, information architecture/flow, cognitive theory, psychology and marketing to create smarter sites and web applications that take the current user experience practices to the next level.
The next level being adaptive rich media user experiences that learn over time to progressively deliver the best information, navigation, and usability for each user.
2. What's new
2.1 New Zarinmedia site (v2.5) announced, and we need your feedback
It has already been 8 months since our launch of the Zarinmedia (v2) site!
In the fast paced internet world, its time about time for a redo.
In our new site all the information broadcast is contained in one quick loading page, creating elegance through simplicity. Fluid motions, create an unusual, yet intuitive navigation system that "reads your mind", and presents information to you with movements of your mouse.
Before we officially launch this new version, we would like your opinions and critical feedback. Please take the time to check our beta test site, and send us your comments.
You can view the beta test version of the site at http://www.zarinmedia.com/zv25
2.2 Zarinmedia wins Macromedia award
As many of you have probably heard, we have won the 2002 Macromedia Flash/Coldfusion intergration award for our work on the Art Gallery of Ontario Website.
-Press Release: http://www.zarinmedia.com/p_release_feb02b.html
-Article: March 2002 issue of Toronto Computes Can be viewed at: http://www.zarinmedia.com/news_archive_3.html
2.3 Zarinmedia's experimental piece "Fractal Consciousness" a great success
It is through regular and systematic research and development that we position ourselves uniquely in the newmedia industry. Our latest experimental effort was titled: "Zarinmedia: Fractal Consciousness". In this experiment, we challenge the conventional paradigm of the fourth dimension being time, with the notion that group consciousness can be perceived as an interface to the fourth dimension.
- Main feature on: http://www.120seconds.com/ for the week of: Mon, 18 Feb 2002, and now as part of archives.
- Featured as "new voices in web space" at the DigiFest 2002 digital media festival: http://www.dxnet.net/digifest/program.htm, http://207.228.248.181/zarinmedia_v2/news_archive_5.html
- Listed on art experimental site: http://rhizome.org/
- Now magazine site of the week: http://www.zarinmedia.com/news_archive_4.html
- Reviewed at Mind Jack "the beat of the digital culture": http://www.mindjack.com/events/digifest.html
2.4 Flash MX released
The release of Flash MX, to be followed by a family of other MX internet development tools, is part of Macromedia's new strategy. We are quite excited about the new possibilities that this brings our industry, and certainly see the start of a new era of "web-ware" computing.
More information: http://www.macromedia.com/resources/business/solutions/
user_centric/customer/customer_app.pdf
2.5 Zarinmedia on Macromedia Coldfusion MX beta testing team
Its starting to look like the next release of Coldfusion will be one of the most significant releases in quite some time.
More information: http://www.macromedia.com/macromedia/proom/
pr/2002/flash_mx_apps.html
2.6 List of recent Zarinmedia speaking events
Speaker: Ru Zarin
Event: Jan 23, 2002 : IMAT Flash Special Interest Group : http://www.imat.ca/
Topic: Example discussion of Flash/Quicktime based non-linear interactive video piece titled "a day with the Dick"
Speaker: Ru Zarin
Event: Jan 29, 2002 : Flash in To Users Group : http://www.flashinto.com/
Topic: Deconstruction and explanation of Zarinmedia's "Funky Face" realtime image manuplulation tutorial
Speaker: Zoubin Zarin
Event: March 22, 2002 : Digifest Digital Media Festival:
http://www.dxnet.net/digifest/program.htm , http://207.228.248.181/zarinmedia_v2/news_archive_5.html
Topic: Presentation & description of the experimental Flash exploration into the fourth dimension titled "Fractal Consciousness"
Speaker: Zoubin Zarin
Event: April 16, 2002 : IMAT Skills Special Interest Group : http://www.imat.ca/
Topic: Titled "New Media Skills Development: What have we learned and what do we need ?" The focus of this informal, highly interactive session was on Internet/New Media industry labor market issues and trends.
3. Our services in context
In this section we keep an eye on information and links that put the application of our services into perspective.
3.1 Article: "Flash Forward: A year Later" by Sean Carton
A reflection on the Flash industry from a marketers' perspective. We find Sean right on the money.
Click here to view http://www.clickz.com/tech/lead_edge/article.php/997021
3.2 Flash usability book sightings
A We've spotted two recently released usability texts dealing specifically with Flash.
Flash 99% Good: A Guide to Macromedia Flash Usability by Kevin Airgid, Stephanie Reindel, ISBN: 0072222875
Skip Intro: Flash Usability and Interface Designby Duncan McAlester, Michelangelo Capraro, ISBN: 073571178X
3.3 Current Zarinmedia bookmarks
We're always on the lookout for interesting richmedia sites that explore new possibilities in web-design and user experiences. Here's a small sample of our current bookmark list.
http://www.lt2.fr/
http://lavertue.com/beta/
http://www.miniml.com/
http://www.milla.de/
http://www.sixty-five.com/
http://www.stevebonini.com/
http://www.richardprescott.com/
http://www.gucci.com/
This message was extended by http://www.zarinmedia.com/
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