Wednesday, December 01, 2004

Zarinmedia xmas card catalog

Link: http://xmas.zarinmedia.com/

Description: A collection of various Flash based holiday season greeting cards and games that we've produced.

My Thoughts: All these xmas greetings are available for rebranding and licensing with your company logo for a small fee! Why not send them to your clients this holiday season? [contact: xmas@zarinmedia.com for more details]

Monday, November 01, 2004

Announcement: Zarinmedia office move

Announcing the move of Zarinmedia offices to Toronto’s cool cafe district (College West)



In updating your records, please note that the only our street address has changed as a result of this move:

Our new Address:

458 Ossington Ave, Toronto, Ontario, Canada, m6G3T2
phone: 1-416-652-2455

Wednesday, February 04, 2004

Zarinmedia Quarterly Newsletter: February 2004 Issue 07

Original link: http://www.zarinmedia.com/n_letter_feb04.html

Hello,

Welcome to the Zarinmedia quarterly newsletter highlighting the latest news, movements, information and technologies that have been brewing at our studio.

We respect your online time and privacy. You have received this newsletter either because you are a client or a part of the Zarinmedia network. If you would prefer not receive this information, simply follow the steps at the bottom of this message to unsubscribe. *next issue in May 2004

Issue highlights:

1. A note from the team
2. What's new
3. Our services in context


1. A note from the team

We would like to extend a warm thank you to our current and previous clients as we enter our 5th year in the new media business. In 2003, we saw distinct growth in the areas of rich media marketing communications, as well as Flash RIA (Rich Internet Applications).

2. What's new

2.1 Announcement: Zarinmedia office move

Announcing the move of Zarinmedia offices to Toronto’s hip and trendy, Queen/Spadina area.

In updating your records, please note that the only our street address has changed as a result of this move:
Our new Address: 425 Queen Street West, suite 208, Toronto, Ontario, Canada, M5V 2A5.

2.2 Recent Project: LavaLife.com 2004 Valentines Day rich media promotion

The theme behind this promotion was to celebrate singlehood on V-day. The statement: "This is how we do it at Lavalife” characterizes the campaign’s marketing direction. In this component 5 photos of single employees and their V-day plans provides everyday users with a peek into the company while humanizing the brand.

Zarinmedia organized and executed an onsite photo shoot at LavaLife corporate offices, provided graphic/motion design, and final development of the trackable web component using Flash.

Can be viewed at: http://www.zarinmedia.com/lava

2.3 Recent Project: ShareQuest 2003 community Xmas/ecard

Based on our Flash adventure game engine, Zarinmedia produced this multi organization Xmas greeting card for 13 of Toronto’s most prominent new-media and business associations.

The campaign goal was for all participating associations and sponsors to benefit from the cross traffic generated, while bringing focus and attention to Canada’s leading non-profit charity donation ecommerce engine (CanadaHelps.org)

We estimate in excess of 10,000 emails were sent out during the holiday season, greeting various association members with holiday wishes leading up to Xmas. This campaign resulted in 3300+ visitors, out of which 840 players completed the game (in 112 hours!) and signed guestbook entries.
Please note this game engine is available to be licensed for your company’s online promotion, please contact us for more details.
Can be viewed at: http://sharequest.zarinmedia.com/

2.4 Product Release: http://www.bubblewrapgames.com

Aimed at online marketers with a B2C (business to consumer) client base, this initiative shifts the paradigm of such online promotions.

With BubbleWrapGames.com choose from our 140+ game concepts, and rent them as long as needed for the campaign. Advantages include, short execution time, rental licensing is more cost effective than custom development and ownership, and superior brand integration.
More Information: http://www.bubblewrapgames.com/

2.5 Zarinmedia speaking event

Event: April 2004, Flash in the Can 2004, the Design and Technology Festival
Title: Topic: Business.
Description: Business sophistication has become increasingly critical for survival in the Flash industry. Zoubin Zarin will look at some of the business challenges faced by independent freelancers, specialized Flash studios, or autonomous Flash departments.

Among topics discussed, will be market positioning, specialization, promotion, reputation building, networking, awards, qualifying prospects, business to business marketing insight as it relates to rich media production.

Reference:http://www.flashinthecan.com/

3. Our services in context

In this section we keep an eye on information and links that put the context of our services into perspective.

3.1 Book: B2B Marketing, by Steve Minett, ISBN: 027365425X

A great read if you are curious to put the differences between B2B vs. B2C marketing paradigms into perspective given today’s business environment.
Reference:http://www.amazon.ca/exec/obidos/
ASIN/027365425X/qid=/701-3966285-1243534


3.2 Online Article: Flash Matures

This interview with Lucian Beebe in E-Commerce News is about the widespread change in perception of Flash work in the last 18 months.

Reference:http://www.ecommercetimes.com/perl/
story/31217.html


3.3 Current Zarinmedia bookmarks

We're always on the lookout for interesting richmedia sites that explore new possibilities in web-design and user experiences. Here's a small sample of our current bookmark list.

http://www.blancoint.com/
http://www.bullrun.com/
http://www.knoll.com/a3i/main.html
http://www.chipotle.com/
http://www.phantomresearchfoundation.com/
http://www.8edge.com/site/main.html


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Wednesday, October 01, 2003

Zarinmedia Quarterly Newsletter: October 2003 Issue 06

Original link: http://www.zarinmedia.com/n_letter_oct03.html

Hello,

Welcome to the Zarinmedia quarterly newsletter highlighting the latest news, movements, information and technologies that have been brewing at our studio.

We respect your online time and privacy. You have received this newsletter either because you are a client or a part of the Zarinmedia network. If you would prefer not receive this information, simply follow the steps at the bottom of this message to unsubscribe. *next issue in January 2004

Issue highlights:

1. A note from the team
2. What's new
3. Our services in context

1. A note from the team

We would like to remind everyone thinking of executing an XMAS/New Year online marketing campaign to contact us about our many 'bubble wrap' games. Remember how addictive a piece of bubble wrap can be? Well, lets wrap your brand in it then! You can choose from our stable of many game concepts licensed at a fraction of the cost of custom development.

Call us today to discuss the possibilities.

2. What's new

2.1 Recent Project: RBC CM 'FX Direct Sales Demo'

FX Direct is Canada's leading online currency exchange tool from RBC Capital markets. Zarinmedia was called upon to create a Flash demo to support the sales efforts of the this next generation Foreign exchange online tool.

Can be viewed at: http://www.fxdirect.info/

2.2 Recent Project: KRAFT's KoolAid online promotion using Zarinmedia adventure game engine

Zarinmedia has developed an abstracted adventure game engine produced entirely in Flash. The product is ready to license and customize/re-brand.
Our work can be currently viewed at the new KRAFT KoolAid summer promotion for 2003.

Can be viewed at: http://www.bekool.ca/eng/magicworld/index.php

2.3 Recent Project: Sovereign Super retirement calculator

Commissioned by an Australian technology consultancy Zarinmedia was called upon to develop an Flash based rich application to calculate various retirement scenarios and display results visually in real-time.

Can be viewed at: http://www.zarinmedia.com/super

2.4 Announcement: Ru Zarin leaving Zarinmedia

Zarinmedia would like to announce Ru Zarin's move from Zarinmedia in March, 2003. On behalf of Zarinmedia and its clients, thank you Ru, for 2 years of dedication and hard work.

2.5 Zarinmedia speaking events

Event: April 2003, Tech TV Iron Flash competitions
Topic: Zoubin Zarin among Iron Flash 2003 Judges on TV show which aired this summer
Reference: http://www.zarinmedia.com/ironflash.html

Event: May 2003, Parkdale/Liberty Economic Development Corporation New Media Career Workshop
Topic: Inspirational/educational talk on various career oriented topics in New Media
Reference: http://www.parkdaleliberty.com/

Event: May 2003, The Arts and Letters Club of Toronto
Topic: Inspirational talk on “The Art of Imagination and Determination"
Reference: http://home.interlog.com/~artslets/


3. Our services in context

In this section we keep an eye on information and links that put the application of our services into perspective.

3.1 Article: Beyond the Fad: Macromedia's Flash Matures'

Here's an interesting article noting Flash's momentum in the industry.
Reference: http://www.ecommercetimes.com/perl/story/31217.html

3.2 Community Post: Messaging Areas: The new 'Skip Intro?'

This post in one of the Flash community blogs identifies the design trend of 'messaging areas'.

Reference: http://www.actionscript.com/archives/00000567.html

3.3 Current Zarinmedia bookmarks

We're always on the lookout for interesting richmedia sites that explore new possibilities in web-design and user experiences. Here's a small sample of our current bookmark list.

http://www.adnec.com/eco/index_en.html
http://www.tetsoo.com/
http://www.wackedusa.com/index-black.html
http://www.buckla.com/main.html
http://www.stickee.co.uk/
http://www.fullsail.com/swf/index.cfm


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Saturday, February 01, 2003

Zarinmedia Quarterly Newsletter: February 2003 Issue 05

Original link: http://www.zarinmedia.com/n_letter_feb03.html

Hello,

Welcome to the Zarinmedia quarterly newsletter highlighting the latest news, movements, information and technologies that have been brewing at our studio.

We respect your online time and privacy. You have received this newsletter either because you are a client or a part of the zarinmedia network. If you would prefer not receive this information, simply follow the steps at the bottom of this message to unsubscribe. *next issue in May 2003

Issue highlights:

1. A note from the team
2. What's new
3. Our services in context

1. A note from the team

Well amidst a rocky economy, Zarinmedia still managed to pull through 2002 with better service and greater products.

Here's to a great 2003!

2. What's new

2.1 Recoil System: Skin 2 unveiled

Zarinmedia has just unveiled the much-anticipated second skin for its "Recoil System" product. This new skin features a contemporary design sensibility that delivers a polished corporate grade experience within a motion graphic framework.

Reference: http://www.recoilsystem.com

2.2 Recoil System: Site Release: The Beacon Group

Using Recoil System's new skin #2, we were able to update the online image of this Toronto based business consultancy. Our re-work of the Beacon Group's website can be seen in the following before and after links:

Before: http://www.recoilsystem.com/beacon/oldsite/
After: http://www.recoilsystem.com/beacon/

2.3 Recoil System: Site Release: Lowfish.com

Lowfish is an electro music artist of international fame who crafts precision drum machine, electro pop music for "Robots". Co-founder of Suction Records which serves as one of the most prestigious labels in the electro universe.

The new lowfish.com website features Recoil system's skin #1.
Can be viewed at: http://www.lowfish.com/

2.5 Zarinmedia showcased at the 2002 EMMA Awards Reception
Zarinmedia was selected as one of 10 Canadian companies to participate in Ontario Exports Inc's "Ontario Showcase" program. This event took place on Friday October 18, 2002 durring the Emma's Industry Reception.

About: The International EMMAs (Electronic Multimedia Awards) recognize excellence in digital media content creation through the acknowledgement of best practice and ongoing educational programmes.
Reference: http://www.emma-foundation.org/

2.6 A Zarinmedia Xmas

This past holiday season, Zarinmedia elfs where quite busy helping Santa with his email marketing and Flash Xmas cards. Here is a list of links to this years' productions:

Relevant links:

http://www.zarinmedia.com/xmas , http://207.228.248.181/aims/aimsmixer.cfm, http://www.zarinmedia.com/spadinabus , http://207.228.248.181/sequentia/

2.7 Zarinmedia featured on action script wizards' site

Our funky face tutorial was featured in Keith Peters' November 9,2002 experiment. Keith is a one man R&D team that produces at least one Flash experiment a day. He is well known, and respected in the Action Script programming community for his math based flash explorations.
Reference: http://www.bit-101.com/lab.html

2.8 Zarinmedia speaking event

Speaker: Zoubin Zarin
Guest speaker: Dragan Djorjevic
Event: January 30,2003: Seneca College of Applied Arts & Technology: Newmedia Department
Topic: Inspirational/educational talk on navigational design in Flash, and the current state of the industry.

3. Our services in context

In this section we keep an eye on information and links that put the application of our services into perspective.

3.1 Definition of Rich Media

We describe our services as "specializing in online rich media solutions". Marketingterms.com does a great job of trying to define this ever elusive term.

Reference: http://www.marketingterms.com/dictionary/rich_media/

3.2 Article: Macromedia Vs. Microsoft

Here's an interesting article that speculates on the collision course between Macromedia and Microsoft.

Reference: http://www.clickz.com/tech/ad_tech/article.php/1369331

3.3 Article: Rich media ad effectiveness

This case study shows the effectiveness of a rich media ad campaign in relation to alternative formats.

Reference: http://www.turboads.com/case_studies/
2002features/c20021211.shtml


3.4 Current Zarinmedia bookmarks

We're always on the lookout for interesting richmedia sites that explore new possibilities in web-design and user experiences. Here's a small sample of our current bookmark list.

http://www.eccentris.com/
http://www.trevorvanmeter.com/main.html
http://www.suction.com/
http://www.maverick.com/
http://www.mastercraft.com/
http://www.simonladefoged.com/


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