Article: viral perspective

Link: http://www.marketingvox.com/archives/2005/02/18/
virals_popularity_may_undo_viral_effect/index.php?rss1

Description: A couple of references to the popularity of viral marketing outdoing itself.

My Thoughts: Interesting concept, however its such a broad general term that seems to apply to many things these days. Wish these type of articles were more specific and provided illustrative links/examples.