Marketing centric simple online calculator

Link: http://tide.com/tidecoldwater/
energysavingscalculator.jhtml

Description: This branded, easy to use, Flash calculator will show consumers how much they can potentially save with Tide's new product

My thoughts: I think this is a very clever marketing/branding touch point disguised as a functional calculator to try and "show" or "prove" the advantages of Tide's new detergent technology.
Edited by zarinmedia on Feb 5, 2005 @ 1:58 PM