Richmedia marketing messaging alongside traditional text content

Link: http://www.vimation.com/

Description: Please notice this company's visual service offering, it is not your typical Flash intro, but a much more relevant marketing displayed alongside the site contents.

My thoughts: Although I would have appreciated more control over the media playback, here is an interesting and unique delivery of a visual sales demo ALONGSIDE the site's business content. You can either sit back and absorb their high level sales clip, or read about the details at anytime. (sort of like skimming a book while the TV is on).

Extra notes: more of my thoughts on relevance of this piece at Meetup.com's messageboard:
http://entrepreneur.meetup.com/34/
boards/view/viewthread?thread=1247919